For the Roche Bobois St. Pete Tower, I developed a fully immersive visual world rooted in surrealism—one that felt as extraordinary as the building itself. Working with developer Valor Capital, we conceived a bespoke luxury (condo) brand with a very special book featuring  AI-generated imagery and custom die-cut pages that unfold the project’s story with genuine narrative ambition. To house it, we produced a limited-edition inflatable enclosure—an object as collectible as its contents—distributed exclusively at the launch event. This was brand publishing conceived as an art object. rocheboboistower.com