Dwell Living LLC During my tenure at dwell, I led creative operations, visual direction, and 5 creative team members for print and digital including rebuilding a high-profile brand, raising quality standards for 250K readers and increasing annual ad revenue YOY by 12%. Developed and implemented design strategies and visual identity for flagship, magazine, website, and social media. Fostered development of concepts for emerging products/services, maintaining consistency across content channels and communications, allowing for higher content accessibility and attracting new generations of readers/advertisers. Launched interactive, experiential video components for website via social media and sold to specific brand partners.