auros home is an interior design service that has taken the road from B-to-B to B-to-C. Pentagram was tasked with creating a new logo which allowed the brand to seem more accessible to the consumer. As the company provides interior design services as well as on-site project management, team Hayman came up with the hidden house in the serif “a” which acts as an “Easter-egg” but also allows for a stand-alone icon reassuring that each home is unique to it’s occupent.